B2B Marketer: HubSpot Shouldn't Be This Hard

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LP B2B HubSpot

How are you currently segmenting your leads?(Required)

We mostly just use it for email blasts
We use some forms and campaigns, but inconsistently
We run our full funnel through it — forms, sequences, reports, automation

How personalized are your email campaigns?(Required)

It’s one-size-fits-all
We swap in names, but that’s it
We use smart content and send by segment, persona, or behavior

How clean is your CRM?(Required)

We’re embarrassed by it
We clean occasionally, but we do find wonky records
Our data is segmented, tagged, and deduped regularly

How fast can you launch a campaign?(Required)

It takes a while — too many steps
We reuse older pieces when we can
We’ve built campaign kits that let us go live in a day

How are you measuring performance?(Required)

Gut feeling and anecdotal results
A couple reports that I sometimes find useful
Attribution, MQL conversion, and campaign ROI in a clear dashboard

Total Score(Required)

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